Generated assets, Creative DNA, quality checks, and videos
Campaigns
Campaign health, budget allocation, AI actions, and rollback
Campaign
Status
Spend
Profit
ROAS
CTR
Frequency
AI Status
Optimization
AI-driven pause, scale, refresh, budget defense, and fatigue forecast
Unified Timeline
Every AI, system, campaign, creative, and merchant action in one place
Intelligence EXAMPLE DATA
Creative DNA · Market pulse · Experiments · Powered by real data once Meta Ads is connected
Learning Memory
Ruwaj is building your Creative Intelligence Graph.
Gaming products in Jordan respond strongly to performance hooks and price-anchor captions.
Arabic short captions are recommended for cold Meta traffic — bilingual captions reduce thumb-stop.
RGB and dark tech backgrounds are tagged high-fit for gaming laptops under 800 JOD.
WhatsApp follow-up is recommended for electronics above 200 JOD — reduces COD drop-off.
Creative DNA Pattern
Performance hooks winning for gaming products
• Hook type: performance / spec-led
• Visual style: RGB dark background
• CTA: price anchor with urgency
• Language: Jordanian Arabic short
Market Pulse
Jordan gaming category shows strong creative fit
• Audience: students and young professionals 18–30
• Primary channel: Meta Reels + WhatsApp
• Recommended: keep testing performance variants
• Seasonal note: Ramadan brings 2× mobile traffic
Experiment Brain
Proposed next test: price hook vs performance hook
• Success metric: profit per 1000 impressions
• Minimum data: 3000 impressions per variant
• Winner becomes default DNA for this category
Creative DNA Radar — Lenovo LOQ
Strength analysis of your latest creative set
WhatsApp Sales
AI-assisted conversational commerce for MENA buyers
Conversations
—
Connect to activate
Checkout Links
—
Sent by AI agent
Qualified Leads
—
Product Q&A answered
WA Revenue
—
Attributed to WhatsApp
AI Handoffs
—
AI → human agent
COD Confirms
—
Cash on delivery
Sample Conversation Preview
What the AI sales agent looks like in action
ع
عبدالله م.
● AI Agent Active
هل اللابتوب مناسب للفورتنايت؟
12:04
نعم، RTX 5050 مع شاشة 144Hz توفر تجربة لعب سلسة جداً — مثالي للفورتنايت 🎮
12:04 · AI Agent
كم سعره الحالي؟
12:05
السعر الآن 649 دينار مع خصم 40% 🔥 هل تريد رابط الطلب المباشر؟
12:05 · AI Agent
AI Sales Funnel
Meta Ad → WhatsApp Click → AI Agent Greets → Product Q&A in Arabic → Stock Check → Checkout Link Sent → Human Handoff if needed → COD Confirmation.
Settings
Store, Meta, WhatsApp, autonomy, budgets, and safety rules
🏪 Store Connection
Shopify sync status
Shop Domain—
Products Synced—
Ad-Ready—
CurrencyJOD
Last Sync—
📱 Meta Ads
Meta Ads API connection
You need: Access Token · Ad Account ID · Facebook Page ID
StatusConnected ✓
Account—
User—
Pixel—
🤖 AI Models
Creative engine configuration
StrategyClaude Opus 4
CopyClaude Sonnet 4.6
Image GenImagen 4 (5/5 rate)
RenderingPuppeteer + Sharp
VideoFFmpeg Ken Burns
💬 WhatsApp
WhatsApp Business API
StatusNot Connected
Phone NumberNot configured
AI AgentInactive
🎛️ Autonomy Level
Control what Ruwaj can do automatically — build trust before increasing autonomy
Manual Approval
Every action requires your explicit approval before executing
Select
Auto-Pause Only
AI can pause clear losers automatically · Everything else needs your approval
Active
Auto-Pause + Refresh
AI pauses losers and generates replacement creatives · Budget changes need approval
Select
Auto-Scale With Limits
AI manages budget within your defined daily spend limits
Select
Full Autopilot
AI manages everything · Weekly reports only · Not recommended until trust is established
Locked
🛡️ Safety Guardrails
Budget defense and rollback protection
✓ Daily spend guardrail — enabled
✓ Rollback required for any AI budget change above 10%
✓ Human approval required for scaling above 20% per day
✓ Creative quality gate required before any launch
✓ WhatsApp AI agent disabled until phone number is verified
✓ All AI actions logged to Timeline with full audit trail
R
Ruwaj
Generate Ad Creatives
Ruwaj will create 5 Arabic ads and a short video.
Elapsed: 00:00 · Waiting to start
🧠
Campaign Strategy
Claude Opus 4
Waiting
✍️
Arabic Copy · 5 Hooks
Claude Sonnet 4.6
Waiting
🎨
Background Images
Imagen 4 · fallback-safe
Waiting
🖼️
Arabic Ad Rendering
Puppeteer + Sharp
Waiting
🎬
Video Generation
FFmpeg Ken Burns · 15s
Waiting
Keyboard Shortcuts
Command CenterGM
ProductsGP
Creative LabGC
TimelineGT
OptimizationGO
SettingsGS
Focus search/
Close / ESCESC
This overlay?
Refresh dataR
Connect Meta Ads
Enter your Meta credentials to enable campaign launching.
How to get your Access Token:
1. Go to Meta Graph API Explorer
2. Select your app → Get User Access Token → check ads_management, ads_read, pages_read_engagement
3. Click Generate Access Token → copy it here